Hero Electronix on Wednesday said it is foraying in the consumer electronics space with a series of “Made-in-India” AI-powered connected devices. The company said it plans to launch more than 10 intelligent products across home automation, automotive, health and entertainment domains in the next five years.

“Each of these devices is being architected ground up to solve specific needs of Indian consumers and to work in Indian environments and family set-ups,” the company said adding that it has made “massive R&D investments” in the past 24 months and is also partnering with global tech companies such as Amazon and Qualcomm. It is also showcasing first of its products at the CES 2019 at Las Vegas.

Ujjwal Munjal, Founder Director, Hero Electronix, said, “We intend on launching a series of AI-powered connected products that are designed and built grounds up in India for India and the world. While we are addressing the home automation space with our first range of products in the near term, we will soon come out with products targeted at the automotive, health and fitness space.”

The company, which is part of the Hero Group, has presence in semiconductor engineering sector, set-top-box manufacturing space, besides IoT solutions.