eCommerce firm HomeShop18 and Delhi International Airport have introduced a ‘Virtual Shopping Wall’ at the domestic terminal T3. Named ‘Scan N Shop’, the wall offers premium merchandise to consumers.
Around 45,000 passengers use T3 for departures and each passenger has an average of 60 minutes in hand before boarding a flight.
The shopping wall will provide “innovative shopping experience” as passengers will be able to view products such as consumer electronics, mobiles, tablets, clothing, accessories, fashion jewellery, perfumes, among others.
‘Scan N Shop’ flyers can order by scanning the QR code displayed against each item or over the phone at the call centre.
HomeShop18 has also enabled a cash-on-delivery payment method to drive trials and will follow it up with mobile payments subsequently. Sundeep Malhotra, Founder & CEO, HomeShop18, said, “By bringing M-commerce to India, we are taking convergence of mobile and retail to a new high.”