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Japanese car-maker Honda Siel Cars India (HSCI), on Tuesday, launched its much awaited small car Brio, priced between Rs 3.95 lakh and Rs 5.1 lakh (ex-showroom, Delhi).
Powered by a 1.2-litre petrol engine, the car, available in four variants and six colours, offers a mileage of 18.4 kmpl.
“Brio, positioned in B plus segment, is suited for Indian needs. It is 80 per cent localised and we hope to reach 90 per cent localisation in few months,” the HSCI President and CEO, Mr Takashi Nagai, told reporters here. Localisation has been the key to HSCI’s strategy towards cost minimisation and minimising the impact of currency fluctuation.
Bullish on the compact-car segment, the company is hopeful of penetrating into the smaller cities with the Brio since their existing models such as the Civic, Accord and City, have demand bases mainly in the big cities. The company also hinted at exporting the Brio to neighbouring countries such as Bhutan, Nepal and Sri Lanka, in near future.
The car will be sold across 83 cities and 135 dealerships in the country. This network is likely to go up to 143 dealerships in 91cities by the end of the current financial year. The car comes with a 2 years or 40,000 kilometres warranty.
Other cars in the segment are Hyundai i10, Maruti WagonR and General Motors Chevrolet Beat.
Honda Brio review - Brio-lliant!
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