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Japanese two-wheeler major, Honda, today launched its second mass segment motorcycle ‘Dream Yuga’ in India priced at Rs 44,642 (ex-showroom Delhi).
The company’s wholly owned subsidiary, Honda Motorcycle & Scooter India (HMSI), said that the company has roped in bollywood actor Akshay Kumar as brand ambassador.
“Honda retained the brand Dream as part of a global strategy that was first launched in 1949. This new bike is very economical with better mileage,” HMSI President and CEO, Mr Keita Muramatsu, told reporters here.
Dream Yuga is powered by a 110 cc engine.
The company, which sold 21.07 lakh motorcycles and scooters in India last fiscal, is aiming to sell 27.5 lakh units in 2012-13.
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