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Hindustan Unilever has launched its premium ice-cream brand Magnum in the Chennai market. Priced at Rs 75 for a stick, it will be available in three flavours - Classic, Almond and Chocolate Truffle.
A release from the company quoting its Director Foods and Refreshments, Geetu Verma, said, “We chose Chennai to be the first market for this launch due to its affluent consumer base which is open to new and different experiences. The brand is targeted at young adults.”
According to an HUL spokesperson, the Chennai market also offers region-specific advertising to promote the brand. The company has also appointed actress Trisha as the ‘Pleasure Ambassador’ for the brand.
Magnum is available in Europe and across the US, Asian countries such as Thailand, Indonesia, Malaysia and Philippines, selling one billion units annually.
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