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Timex Group has appointed Hungama Digital to manage the social media campaign for its Indian arm and youth brand Helix.
Hungama Digital will work on the digital platforms, both web and mobile, for both Timex and Helix. The branded designer watch and jewellery maker has also launched its online platform called Webstores.
“The digital medium is fast evolving and presents tremendous opportunity for brands to mark their presence. It is becoming an important platform for interacting directly with our target audience,” said Timex India’s CEO, V D Wadhwa.
The company plans to increase its presence through the launch of brand Webstores, social media pages and impactful search and display campaigns, Wadhwa said. He added that Hungama will act as a catalyst to become an influential brand in the digital space.
Speaking on winning the account, Neeraj Roy, Managing Director of Hungama, said, “We aim to leverage this opportunity towards a widespread exposure and an increased engagement in the digital space. India is at the cusp of a digital revolution with over 500 million consumers getting online in the next 3-4 years. We hope to offer integrated digital and experiential services to clients and prepare brands to connect, interact and transact with their customers.”
JWT Singapore recently acquired a 51 per cent stake in Hungama Digital.
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