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Hyundai Motor India's new TV commercial for the Next Gen i10 car featuring Bollywood superstar Shah Rukh Khan goes on air today.
The TVC is built around the theme of, 'The World is on your side when you drive an i10' -- the film unfolds to show how “good things” (such as good company, good weather) happen to Khan as soon as he gets into an i10.
The theme has been explained with the help of a “benevolent imaginary hand”. This hand makes Khan’s luck turn good.
The i10, the flagship brand on Hyundai, was launched in October 2007. The Next Gen i10 was launched in September 2010.
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