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In its third year, the Olive Crown Awards from the India Chapter of the International Advertising Association (IAA) is to invite entries from across Asia. The awards are for creative excellence in communicating sustainability.
The Olive Crown Awards were launched by IAA at the Goafest two years ago. It blossomed into a solo event last year with entries from Japan, Korea, Taiwan, Indonesia, Thailand and Malaysia.
Srinivasan Swamy, Chairman, R. K. Swamy BBDO and President IAA said, “These awards salute creativity in green advertising. Marketers have been realising that sustainability is a key differentiator these days.”
M.G. Parameswaran, Executive Director of DraftFCB Ulka and Chairman of the Olive Crown awards committee said, “This year we have a jury consisting of some of the finest and most respected names in the creative fraternity. Keeping in mind that these awards are treated almost as a cause, we do not charge any fee for the entries.”
The last date for entries is January 31. The presentation ceremony will be held in the first half of March in Mumbai.
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