Global home furnishing retailer Ikea today conducted a multi stakeholder workshop in the city to co-create its Maharashtra strategy.
The workshop was attended by government officials, industry leaders, key opinion leaders, Ikea suppliers, NGOs, Ikea management and potential customers, Ikea said in a statement here.
“These insights will help Ikea to have an effective understanding of the local community and build a plan that best complements the needs and aspirations of a progressive Maharashtra,” Juvencio Maeztu, Chief Executive Officer, IKEA India, said.
The agenda pertained to how the company will stimulate the home furnishing market and drive the sustainability agenda in the state.
Ikea recently purchased 23 acres land in Navi Mumbai for its first store in Maharashtra. The store expects to generate 500-700 direct employment opportunities, it said. PT