Swedish home furnishing company Ikea, which opened its first India store in Hyderabad about six months ago, has introduced a textile collection named Änglatarar (angel tears), to celebrate Indo-Swedish design aesthetics and synergies.

The collection was brought together by two in-house designers, Akanksha Deo and Paulin Machado, seeking to represent true collaboration between the two textile-loving countries.

Mia Olsson, Country Communication and Interior Manager, Ikea India said, “The collection is an interesting interplay of both ‘cool’ and ‘earthy’ tones such as Indigo and red, against a neutral base of white. The colours have been carefully selected and carry a deeper meaning with both countries’ rich heritage and history.”

“We have had the privilege of visiting thousands of homes in India and we believe these will look beautiful in every home.” she added.

John Achillea, Hyderabad Store Manager, IKEA India said, “Änglatarar is a tribute to India. We have been sourcing textiles from India for over 30 years now and what better way to celebrate our unique and vibrant relationship than offering a completely ‘made in India’ collection for our customers.”

Sunny Jaglan, MD, Sunny International Ltd said, “The collection was made more interesting by the equal involvement of Ikea designers on the factory floor with our co-workers. Their presence made the scenario lively and focused on us.”

The Ikea management, which had estimated that about seven million customers would visit its Hyderabad store in the first year, may end up with about 5 million if the pattern of the first six months is anything to go by, according to the Hyderabad store head.

Related Topics