Indian Terrain’s new summer collection

Indian Terrain, the Chennai-based fashion brand, has launched its new Spring-Summer 2013 campaign themed ‘Kill Gentle’. The brand’s new collection aims to replace the stuffy corporate suit with trendy casual sportswear, that can be worn to work and play. The highlights of the product mix are coloured chinos, Brooklyn Fit and garment dyed shirts. “Colored Chinos are the rage this season with rusts and reds ruling the roost. The Brooklyn Fit has become extremely popular with its low-rise, slim fit and tapered leg,” said Priyank Karanam, Indian Terrain's head designer. Indian Terrain Fashions was listed in 2011, following a demerger from its parent company. With a turnover of around Rs 200 crore, the company today retails across 700 multi-brand outlets and is available online as well. —