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Intex Technologies is targeting a 25 per cent revenue share in consumer durables by next year from the present 15 per cent.
Jayesh Parekh, Business Head (Consumer Durables), said that the South and West regions are the key markets contributing 65 per cent together followed by North and East. With a focus on reaching the consumers across the country, the company plans to expand its partner base to 50,000 from the present 20,000, he told reporters on the sidelines of the launch of semi-automatic washing machines in the Kerala market ahead of Onam.
From an IT product company, Intex expanded its consumer durables portfolio in 2012 with the entry into LED TV business. Today, it has seen a growth of over 150 per cent and currently the company has 5-6 per cent market share.
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