Frank Casanova, a former iPhone executive, has been appointed by Apple Inc as the company’s first head of marketing for augmented reality (AR).
According to LinkedIn, Casavoa said that he will now responsible for all aspects of Product Marketing for Apple’s AR initiative.
Casanova has worked at Apple for about 30 years, and was key in launching the original iPhone, striking deals with carriers to promote the handset, and developing older Apple products like the QuickTime video player.
“There’s now a name and face on Apple AR efforts and a person with a track record of working on advanced technology projects at Apple. Frank is the ideal person to lead Apples efforts in AR,” said Michael Gartenberg, former senior director of marketing at Apple.
AR superimposes virtual content over a view of the real world and has been praised by Apple Chief Executive Officer (CEO) Tim Cook. The Cupertino, California-based company first demonstrated interest in the field with ARKit software on iPhones and iPads, which allows apps to integrate the technology. Apple is planning a 3-D-based AR camera for iPhones in 2020 and has a team of hundreds of engineers working on an AR headset and operating system.