Isuzu Motors Ltd, Japan, has incorporated a new company, Isuzu Engineering Business Centre India (IEBCI) in India that will be responsible for R&D and sourcing related activities.

IEBCI will primarily focus on enhancing the efficiency and quality levels of Isuzu Motors India’s (IMI) products, enabling the company to achieve 70 per cent localisation at Start of Production (SoP) and 100 per cent localisation in the future.

IEBCI will also serve as the specialised hub for sourcing parts for Isuzu’s global operations. It will also help Isuzu in research and development to be able to cater to the needs of the Indian customers and also achieve greater operational efficiency.

In a statement, Naohiro Yamaguchi, Managing Director of Isuzu Motors India, who will also assume the role of Director of the new company with immediate effect, said, “It is indeed a key milestone Isuzu has achieved, since the start of its operations in India in 2012. With the new IMI manufacturing plant to go on stream at SriCity early next year, IEBCI will allow us to keep tremendous focus on supplier quality, material costs and R&D activities. This will also help both the companies to attain an organic growth by leveraging their strengths, especially, when IMI is at the crucial juncture of its full-fledged operations in India. IEBCI will ably support the global operations of Isuzu sourcing parts, thanks to the efficient supplier base that India has over many other countries.”

Isuzu Motors India had started its operations in India in August 2012. The company currently sells the Isuzu D-Max range of pick-up trucks and MU-7 SUV in India through its exclusive dealer network spread across 27 locations, as of today.

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