Italian furniture and upholstery brand Natuzzi, which entered the living rooms of the aspiring Indian families in 2010 with a flagship store in Delhi, plans another 20 shop-in-shop stores by end this year.
The company opened its second flagship store in Mumbai recently.
At present, Natuzzi has 12 points of sales in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, Gurgaon and Coimbatore.
Natuzzi is a part of the 514-million euro NYSE-listed Natuzzi Group that designs, produces and sells a vast range of armchairs, sofas and furniture accessories. It exports innovative, high-quality sofas and armchairs to 123 countries in 5 continents.
Mr Nitin Bahl, Country Manager, Natuzzi India, said, “Natuzzi Store at Mumbai is a testimony of our continued commitment to this market. Ahmedabad, Pune and Goa are of strategic importance to our growth plans in the country and we are in the process of expanding our presence in these markets.”
The company also plans to develop a network of Natuzzi and Italsofa branded stores across all key locations in Western Region including Ahmadabad and Pune in the near term.
The store will give the customers of Mumbai a chance to experience all - from classic leather furniture and relaxed living room environment to sophisticated furniture of modern design and trendy colours.