ITC Foods Division has decided to launch the “B Natural” range of fruit beverages in an Aseptic PET bottle. The launch will be for the West Bengal market.
B Natural’s entire range is “not made from imported concentrates” but with Indian fruits sourced only from Indian farmers.
The brand, ITC claimed, made a paradigm shift in the way the fruit juices and beverages are manufactured.
The launch range will comprise three fruit-based variants - Himalayan mixed fruits, Ratnagiri Alphonso and Dakshin Pink Guava - and a vegetable based variant, Veggies with Chia Seeds and Flax seeds, the company said in a statement