J. B. Chemicals & Pharmaceuticals Ltd has launched a new ‘Femident Division’ catering to gynaecology and dental products in its domestic formulations business.
The gynaecology and dental segments, at present, have combined sales of about Rs 2,000 crore with annual robust growth of about 16 per cent.
The company has launched this division with over 100 medical representatives and 15 products some of which are first of its kind in its respective segments.
J. B. Chemicals would focus both on urban and rural markets, which present good growth opportunity, and the launch of a dedicated division will help it to strengthen its position in these segments as well as in the domestic market.