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Jaguar Land Rover’s (JLR) global sales rose 30 per cent in 2012, following strong market performances from the U.K., China and the U.S. The British automaker, owned by India’s Tata Motors, will also create up to 800 new jobs in the U.K. to support new model plan.
Jaguar Land Rover sold 357,773 vehicles in 2012, following new model introductions and update programmes, the company said in a statement.
China is now JLR’s largest market with the company’s sales rising 71 per cent to 71,940 units, followed by the U.K. (up 19 per cent at 68,333 units), the U.S. (up 11 per cent at 55,675), Russia (up 43 per cent at 20,549) and Germany (up 41 per cent at 16,722).
"…2012 has been a strong year for JLR with record-breaking sales performance globally. All of our key markets saw strong progress, with demand for our premium vehicles setting new records in a very competitive environment, said Phil Popham, JLR Director of Group Sales Operations.
“Looking ahead to 2013, we are continuing to invest in our business to support our ambitious plans for growth and we will be introducing eight new or refreshed products throughout the year,” Popham added.
LAND ROVER
In 2012, Land Rover delivered a strong performance in its 177 markets with retail sales up 36 per cent. The brand's top five markets were China, the U.K., the U.S., Russia and Italy, accounting for 65 per cent of sales.
Land Rover has also seen strong performances from its Land Rover Discovery 4/LR4 (up 3 per cent), Range Rover Sport (up 4 per cent) and first deliveries of the all-new Range Rover have now commenced.
JAGUAR SALES RISE
Jaguar's sales for the year were up 6 per cent compared with 2011. The launch of the XF 2.2 Diesel, XF and XJ 3.0 litre powertrains and the introduction of various new derivatives including the XF Sportbrake has widened the brand's portfolio and geographic reach.
The brand's top five markets were the U.K., the U.S., China, Germany and Russia which combined equated to 71 per cent of sales for the year. The XF continues to do very well with sales globally up 13 per cent and the introduction of the new XJ and XF all wheel drive have been well received internationally, particularly in the U.S.
NEW JOBS
JLR plans to create 800 new jobs in the U.K. to support the introduction of future model programmes. More than 200 of these roles would be supported by the U.K. Government’s Regional Growth Fund.
The recruitment campaign for production operators is underway at JLR’s manufacturing plant in Solihull, West Midlands. The company employs 25,000 people globally.
JLR has recently confirmed a £370 million ($600 million) investment programme at its Solihull plant.
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