Construction equipment major JCB India has geared up to back its wide range of equipment with a solutions-based approach to enhancing productivity for its customers.

JCB India, a subsidiary of JC Bamford Excavators of the United Kingdom, has positioned itself to play a pro-active role in improving the productivity of its customers in the construction sector.

Vipin Sondhi, MD & CEO, JCB India, said: “JCB’s machines have been contributing to the development of infrastructure in India for about four decades. Now through its Premier Line Road Construction Solutions, we are committed to contributing and expediting the building of roads and highways in both rural and urban India.”

Now, JCB plans to provide a solution-based support for products, by providing training, monitoring, backing with parts and service, he told BusinessLine .

In demonstrating the versatility of the company machines deployed in the construction, he said the idea is to ensure that they get hassle-free service be it smooth functioning of machines, spare parts and improving output, while concentrating on other aspects of business.

As a part of its efforts to popularise the new approach, JCB is showcasing its Made-in-India Road Construction Solutions at its Pune facility.

Sondhi said, “Our in-house design centre in Pune has been at the forefront of all our innovation programmes which includes the range of machines exhibited and demonstrated at this event. Products manufactured at the Pune facility are sold not only in India, but are also exported to various countries.”

JCB Livelink Telematics technology enables users to remotely monitor machines and improve the productivity of the machines by providing real-time alerts on service, operation and security benefits to the machines owners, Sondhi said.

With five factories in India, JCB manufactures 50 products across eight product lines which are sold in India and also exported. Last year, the company introduced about 10 new products and plans to launch several others this year.

The country's construction equipment market after hitting a peak in 2011 was witness to a de-growth for four years, dropping by 40 per cent due to slowdown in the construction sector.

However, 2016 was witness to sharp growth and achieved numbers similar to the year 2011 and closed at $2.8-3 billion.

“Given the government focus on improving the pace of implementation of the infrastructure sector, we expect the demand for construction equipment will see a gradual pick up. While roads seem to have made early recovery, other sectors such as irrigation, real estate and mining are still away from gathering pace,” he said.