Audi today said Joe King has been appointed Head of Indian operations effective September 1, 2013, in place of Michael Perschke who is moving back to Germany.
Perschke, who moved to Audi India in July 2010, was instrumental in the company's success in the country. At Audi AG, he will be Head of Network Strategy and Business Management, the company said in a statement.
During his tenure in India, the Audi brand improved its position from 3,003 cars in 2010 to 9,003 cars in 2012. The company emerged as the number one luxury car brand in the country for 2012-13 ahead of rivals BMW and Mercedes Benz.
King moves to Audi India from Audi Australia, where he played an integral role in the management team of Audi Australia Pty Ltd, the company said.
“As General Manager and Dealer Principal of Audi Australia’s wholly owned retail subsidiary, Audi Centre Sydney, Joe King was responsible, over the last four years, for the management, development and direction of the dealership operations,” the statement added.
Educated at the University of Melbourne, King has over 23 years of automotive experience to the role. He, started his career with Toyota in 1990.
From 1996 until 2009, Joe King held various roles with BMW Group Australia, including Managing Director of BMW Sydney and General Manager of Sales. He also held the position of General Manager of Sales at BMW Melbourne, along with the role of Finance and Insurance Manager.