Kalimark, producer of homegrown carbonated drinks such as Bovonto and Vibro, has forayed into kitchen segment with the launch of corn-based rava (semolina).
The product, ‘She’d Chef Corn Rava’, is launched through its newly formed subsidiary Palaniunna Foods. “Over five lakh hectares of agricultural lands come under this crop (corn) with a yield of over 25 lakh tonnes. This will be our contribution to the farmers of the State,” said KPR Dhanushkodi, Chairman, Kalimark Group.
The product, launched by its brand Ambassador Chef Damu, will be available in general stores and online market shortly.