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Kerala-headquartered Kalyan Jewellers plans to launch new schemes and give a bigger e-commerce push to boost revenues.
After launching Kalyan Priority, a membership programme, the jewellery retailer will launch a 11-month gold savings scheme ‘Dhanavarsha’ in a month. “It will be a zero per cent wastage scheme and will help us compete strongly even with the unorganised players.
As a public limited company (unlisted), we are on a strong wicket,” Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, told BusinessLine on the eve of the opening of two stores here.
“We expect this gold savings scheme to fetch additional revenue of ₹1,000-1,200 crore by the end of next fiscal,” he added.
E-commerce pushAround Diwali, it will roll out its portal to enable purchase of its products online. Six months later all its shops will come on one platform. Sitting in any store, customers can view the collections of other stores. So, customers can choose jewellery available elsewhere.
The company has been targeting a growth of 15-20 per cent revenues, aided by stores expansion and gold schemes. It ended 2015-16 with revenues close to ₹10,000 crore.
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