Kalyan Jewellers will launch its website online portal this Diwali to tap the online business, a senior company official said here today.
Though online gold jewellery business is negligible, The company tied up with Flipkart four months ago and now plansned to start its own portal by Diwali, company Executive Director Ramesh Kalaynaraman told reporters here.
As ornament purchases are attached with traditional and sentimental values, customers prefer going to showrooms personally, he said. However, adding a trend has begun where customers buy ornaments online and send them as gifts to near and dear ones, he added.
Ramesh, who was in Coimbatore here to open the company’s redesigned showroom, said, Kalyan, which has 100 showrooms currently, proposed to open 20 more stores in India and five in the Middle East this fiscal with a total investment of Rs 700 crore in India and Rs 200 crore overseas, including Saudi Arabia.
The company, which registered 30 per cent growth, expected a turnover of Rs 13,000 crore in the current fiscal as against about Rs 10,000 recorded during 2015-16, he said.