Confectionery major Perfetti Van Melle India has signed on Kareena Kapoor as brand ambassador for its all new Alpenliebe 2 Choco Eclairs brand.
This is the first instance of a celebrity endorsement in the Eclairs category.
Commenting on the new brand association, Mr Nikhil Sharma, Director-Marketing, Perfetti Van Melle India, said: “Today’s youth immediately identify Kareena Kapoor as a style icon and an irresistible mix of beauty, elegance and style. She fits perfectly with our product which promises consumers a great indulgent experience.”
The new television commercial is conceptualised by Mr Prasoon Joshi, Executive Chairman and CEO, McCann Erickson Worldwide India.
The advertisement is set in a magical world where a princess gets swept off her feet by the most unlikely of characters — a bear.
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.