Titan Industries Ltd has roped in Bollywood actor Katrina Kaif as brand ambassador for its women's watch brand, Titan Raga. Designed exclusively for women, Raga has witnessed a 27 per cent CAGR in the last five years and is expected to be a Rs 400 crore brand this year, said Mr Ajoy Chawla, Vice-President and Global Business Head, Titan and Retail.
“The potential in the women's segment is still huge as watch penetration even amongst SEC A/B women is still very low and a brand ambassador will help make the watch a desirable accessory amongst women.” On Titan's association with Ms Kaif, Mr Chawla said the Bollywood actor symbolises the changing face of the successful and contemporary Indian woman that the brand stands for. As a brand ambassador of Titan Raga, Kaif will shape its communication on television, print, outdoor and other media.