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Kewal Kiran Clothing, which owns leading brands such as Killer, Easies, LawmanPg3, Integriti and Desi-Belle, plans to expand its retail footprint to 336 stores by opening 11 more retail outlets. Kewalchand Jain, Chairman and Managing Director, Kewal Kiran Clothing, said the retail expansion has made the company’s brand popular in tier-3 and -4 cities such as Guntur, Beghusarai, Jaypore, Ramgarh, Amaravati, Ballia and Azamgarh and are contributing significantly to the total revenues of the company. The Killer brand of jeans has become the brand of choice for youngsters in small towns. Currently it has 325 retail stores 210 cities across 25 States.
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