The kids apparel market in India is likely to reach Rs 80,000 crore by 2015 because of rising incomes and greater fashion consciousness among children due to media exposure, Assocham said on Sunday. The current market size is at about Rs 38,000 crore, the chamber said.
“Rising media exposure, high disposable income of the parents, peer pressure, growing fashion and brand consciousness among children are together driving the growth of kids apparel market in India,” Assocham said.
Kids fashion has percolated to Tier II and Tier III cities like Dehradun, Chandigarh, Pune, Nashik, Indore and Varanasi, it said.
Assocham further said that the market for girls wear is far greater than boys throughout the world.
Brands such as Benetton, Pantaloon and Reebok have roped in popular characters like Pucca, Ben10 and Power Rangers to lure their 4-14 age-group customers.