Fashion portal LimeRoad.com has appointed bollywood actress Neha Dhupia as its style director.
Dhupia will be on the board of directors of LimeRoad, which is promoting itself as a social shopping platform by engaging consumers on the social networking sites.
Dhupia will be responsible for sharing her own strong sense of style, and anchoring LimeRoad’s growing scrapbooking community into a space where fresh styles and trends come together to make product discovery for users an absolutely delight.
Suchi Mukherjee, Founder& CEO, LimeRoad, says: “We love people with strong points of view and the hunger and drive to make big things happen. That's what we look for in every team member. Neha embodies just that spirit and we are very delighted to have her play a much bigger role in developing our community. Our mission is to build the most delightful lifestyle discovery platform in India, and Neha will be working with us to make that happen.”
The community of scrapbookers have become trail-blazers in India having posted 250,000+ unique style-led scrapbook looks. Women from across the country, 138 cities across 22 states are loving, creating and sharing looks, together with celeb bloggers such as Miss Malini.