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Writing instruments maker Linc Pen and Plastics plans to enter the premium pen category.
“We will be launching our brand ‘Cruiser’ by August. The pens will be priced above Rs 1,000 apiece. We are building products under this brand,” Linc Pen and Plastics Managing Director, Mr Deepak Jalan, told PTI.
The premium pen market is dominated by global brands like Parker, Mont Blanc and Cross.
“The Cruiser is an in-house brand and the positioning is in the premium category,” he said, adding the pens are made in Germany and Taiwan.
The Kolkata—headquartered company also plans to consolidate its pencil brands to two to three brands.
“It has been a trend in the industry to have multiple pencil brands from the same company. This is the trend that even we have been following. We have too many pencil brands.
We would like to consolidate and focus on two to three brands now.”
The company plans to increase the prices by 3-5 per cent across select products from May. “The input cost has gone up.
We are planning to increase prices by 3—5 percent on select range and it will be effective from May. Generally the price would increase on all products below MRP of Rs 10,” he said.
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