Dabur has roped in Madhuri Dixit as the new brand ambassador to endorse its brand Dabur Chyawanprash. She will feature in a new television and print campaign which is slated to be launched soon.
“With Madhuri herself being a consumer of the brand for years now, we believe she would be able to connect better well with the consumers and spread the message of building immunity for better health and well-being,” said Rajeev John, Marketing Head - Health Supplements, Dabur India Ltd.
meenakshi.v@thehindu.co.in