Dabur has roped in Madhuri Dixit as the new brand ambassador to endorse its brand Dabur Chyawanprash.
New campaign
She will feature in a new television and print campaign slated to be launched soon.
“With Madhuri herself being a consumer of the brand for years now, we believe she would be able to connect better well with the consumers and spread the message of building immunity for better health and well-being,” said Rajeev John, Marketing Head – Health Supplements, Dabur India Ltd
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.