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Eureka Forbes has roped in Madhuri Dixit Nene and her husband Shriram Nene as goodwill ambassadors for water purifier Aquaguard for a period of five years. This will be the first time the Bollywood actress will be seen with her husband in a TV commercial. “The campaign, reflective of their shared value systems and philosophy on the importance of consuming ‘Healthy Water’, will soon be launched across all media channels and platforms,” the company said in a statement. The campaign has been planned by Triton Communications with an overall budget of ₹100 crore.
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