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Advertising firm Madison Media has won the media mandate of Radikal Rice, manufacturers and suppliers of premium basmati rice. The account size, estimated at Rs 25 crore, saw aggressive participation from agencies such as MEC, Zenith Optimedia and Carat. Gautam Kiyawat, Group CEO, Madison Media, said, “We are looking forward to helping the company gain its rightful share in India’s growing food industry.”
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