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Madison Media has won the Max India corporate account in Delhi.
The agency will handle traditional media planning and buying for the client as well as the entire digital mandate including search, display, social, video and mobile. Madison Media has been handling the media business of one of Max India’s subsidiaries, Max Life Insurance since 2008.
Last month, Madison Media announced the appointment of Amit Duggal who joined the agency as Digital Director to drive the agency’s digital agenda in the North and East market.
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