Mahindra and Mahindra has announced that its new compact SUV will be named ‘Quanto’. The Quanto is scheduled to be launched in the second half of September 2012.
The Quanto is indigenously designed and developed by M&M and is packaged in sub-4 meter length on the Ingenio platform that it shares with the Xylo MUV.
Mahindra has coined the name Quanto for its newest offering with the aim of conveying a sense of space and power inherent in the product. Derived from the word quantum, the name has an association with the product promise of more space, more power, more seats and superior performance.
The new car has the tough and rugged DNA of Mahindra SUVs, offering a distinctive advantage over hatchbacks and sedans. At a sub-4 meter length, the Quanto will be the smallest SUV in Mahindra’s product portfolio.
Pawan Goenka, President, Automotive and Farm Equipment Sectors, M&M said, “Customer-centric innovation has always been at the heart of any product development at the Mahindra group. With the Quanto, Mahindra is aiming to fill a need gap in the Indian automotive market for a versatile and compact SUV.”