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Mahindra 2 Wheelers, part of the $ 14.4-billion Mahindra Group, has launched the Mahindra Duro DZ – a 125 cc scooter, designed specifically for the Indian roads.
“The Mahindra Duro DZ is a tough and powerful scooter designed specifically for Indian road conditions.. The Duro DZ is the result of our R&D team working closely with consumers and extensive testing. The Duro DZ has been reviewed by the leading experts in the industry some of who have termed it the best scooter on Indian roads,” said Mr Viren Popli, Senior Vice-President, Marketing, Sales and Customer Care, Mahindra Two Wheelers.
We have also created an interesting new marketing campaign with actor Kareena Kapoor which we will be unveiling soon, he said. Mahindra hopes to create excitement in the industry by launching the new Duro DZ at a special launch price which is significantly lower than leading scooter brands available today. The ex-showroom prices announced are: Andhra Pradesh Rs 44,640, Kerala Rs 44,908, Tamil Nadu Rs 45,235 and Karnataka Rs 44,760 respectively.
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