The multi-brand car workshop chain Mahindra First Choice Services, a wholly-owned subsidiary of the diversified Mahindra & Mahindra Limited, has announced plans to rapidly expand its chain of workshops from 42 to 100 by March 2015.

The chain inaugurated its first Franchisee Owned Franchisee Operated (FOFO) workshop in Kurnool town today.

YVS Vijay Kumar, Chief Executive Officer of Mahindra First Choice Services, said, “We see great potential for the multi-brand car servicing market in the country. This has prompted us to further strengthen our presence. Our business model for franchisees has received a strong response.”

MFCS is targeting over 100 Franchisee Owned and Franchisee Operated workshops by March 2015. Of this, 20 workshops are expected to come up in Telangana and Andhra Pradesh, he said.

For a car service provider, a strong supply chain for spares and technical training are two most essential elements. With 42 existing workshops and over 2,00,000 cars serviced, MFCS believes that it has a strong proposition for the franchisees. The company offers a simplified business model in multi-brand car servicing with a robust supply chain for spare parts through its cluster warehouse.

Each cluster warehouse supplies parts as per the daily requirements of Franchisee Owned and Franchisee Operated and Company Owned and Company Operated centres, thereby reducing the need to maintain huge inventories at workshops.

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