Comments
Automotive to software major Mahindra Group has gone in for a re-branding exercise, keeping in mind the group’s endeavour to become the country’s leading diversified conglomerate. The $15.9-billion Mahindra Group, that started as a tractor manufacturer in the India, has grown into a global player, with a presence in over 100 countries covering 19 business sectors such as software, retail, finance, and aerospace. The group has gone for a re-branding exercise after a decade to present itself as a young, vibrant and aggressive business group. The group has invested over Rs 100 crore in the re-branding exercise undertaken by creative agency Landor. “The Mahindra Group has grown exponentially over the past decade, with businesses covering a wide range of industries. Hence, we felt the need to refresh our visual identity to better reflect a Mahindra that has evolved over the years and is ready to take on future challenges,” said Anand Mahindra, Chairman, Mahindra Group, while commenting on the new brand identity.
Comments
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.