Mahindra & Mahindra (M&M) has named its new Sports Utility Vehicle (SUV), to be launched in the first week of April, as NuvoSport. The vehicle, which is based on the same new generation platform as the Scorpio,
“Today, Mahindra enjoys the strongest equity in the SUV segment in India. Being a customer centric organisation, we designed the NuvoSport to meet the needs of those customers who lead an active lifestyle and are looking for a sporty and fun to drive SUV,” said Pravin Shah, President & Chief Executive, (Automotive) at M&M.
The NuvoSport has been designed and developed in-house by the Mahindra design team, while the research and development of the vehicle has been carried out at Mahindra Research Valley (MRV) in Chennai.
rajesh.kurup@thehindu.co.in