Mahindra & Mahindra Ltd (M&M) has sold more than 6.5 lakh units of its flagship Sports Utility Vehicle (SUV) Bolero in India.
“Having sold over 6.5 lakh units since inception and ruling the roads for 13 years, the Bolero has transformed the SUV space in the country. Over the years, the Bolero has been updated and evolved with the changing lifestyle and aspirations of its customers resulting in its growing popularity,” Pravin Shah, Chief Executive-Automotive Division at M&M said.
The entry-level SUV, launched in 2000, has been the highest selling for the past seven years.
M&M had sold 1.18 lakh vehicles in the financial year 2013, a 17 per cent growth from about 1 lakh units sold during the previous year.