Mahindra and Mahindra is looking to regain its lost space in the SUV category through three new launches in 2015. While two of these will be in the compact SUV or sub-4 metre category, the remaining one will be in the light commercial vehicle category.
According to Pawan Goenka, Executive Director, Mahindra and Mahindra, the company had lost to competition in the compact SUV category. This saw it ceding market space. Quanto has been the only offering of the auto-maker in this sub-four metre category.
“We lost out to competition in the compact SUV category. The new launches will hopefully help us recover,” he told reporters during a media conference here in the city.
The company which had a 58-59 per cent market share in the SUV category some two years back in FY-13, now commands a 35-36 per cent market share in the category.