Mahindra & Mahindra Ltd today said that the company expects to sign off this financial year with the launch of two more passenger cars/utility vehicles, thereby completing the planned launch of 10 vehicles during 2015-16.
While the first one will be KUV 100 to be launched on January 15, it will be followed by the launch of new Quanto, according to senior officials of M&M.
While the KUV 100 will come packed with a petrol engine option as well, which will help M&M make its debut with a petrol engine vehicle, the Quanto will be upgraded.
Launching the Imperio, its premium pick-up, the company officials said the market for such pick-ups is just evolving and there is an unaddressed demand out there.
Answering queries after the launch of Imperio, Veejay Ram Lakra, Senior Vice-President, Sales and Customer Care, M&M Automotive Sector, said the company and automotive the industry are awaiting the directions from the Supreme Court with regard to diesel vehicles. Based on the directives, the company will announce its plans.
“We have the strategy to address various issues. Once the order is out, we will outline our plans,” he explained.
The Imperio pick-up has been developed to cater to the small and medium business transportation needs, and is expected to enhance the face of the pick-up segment in India with its stylish futuristic design, premium interiors, superior performance and enhanced driving experience.
It is priced at Rs. 6.35 lakh (ex-showroom Warangal, in Telangana for Single cabin BS3 variant).
To be rolled out from Mahindra’s Chakan plant, the Imperio will be available in four variants, two single-cabin options and two double-cabin options and exciting metallic colours of Lava Red, Verve Blue and Arctic White.