Fruit drinks maker Manpasand Beverages said on Friday it has completed setting up a new manufacturing facility in Varanasi, its second in the city. The company intends to use it to enter new product segments such as milk-based drinks. It currently has seven manufacturing facilities in India.

The new plant, set up with an investment of ₹170 crore, will increase the company’s capacity to 2.75 lakh cases per day.

Manpasand CMD Dhirendra Singh said: “We have set up this facility with an intention to further strengthen our position in the Indian and global fruit drink industry. The two facilities in Varanasi will provide strategic leverage in catering to the key markets of North-West, East, North-East and parts of Central India. Apart from the existing range of products, this unit will also focus on new product segments like milk-based drinks and protein-based drinks.”

The company is known for its flagship brand Mango Sip and has been focusing on growing a stronger distribution footprint. It recently also signed a ten-year joint distribution agreement with Parle Products as part of this strategy.

“Over the next three years, Manpasand is planning to enter new product segments that include milk based drinks, fruit based sugar free drinks, glucose drinks and protein based drinks that will provide a significant boost in its growth journey across local and global markets,” the company added. The company said it’s on track to double its production capacity.

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