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Consumer products maker Marico on Thursday launched its new Parachute Ayurvedic hair oil in Andhra Pradesh, as part of its launch of the product in the southern states.
The company will be rolling out the product in a phased manner in other parts of the country.
“The product has been developed in association with Arya Vaidya Pharmacy of Coimbatore and designed to arrest hair fall and promote hair growth. We are working on other products with ayurvedic herbs,” Dr Sudhakar Mhaskar, Executive Vice-President and Head (Technology) of Marico, said.
The company has roped in Tollywood actress Tamanna to endorse the product.
Dr Gayathri, Medical Officer, Arya Vaidya Pharmacy, said the hair oil contains ingredients such as amla, ghritakumari, mehendi , nagarmotha and methi , which are processed in coconut oil.
Marico, which owns brands such as Saffola, Mediker and Revive, has recently launched Parachute body lotion in certain parts of the country.
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