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To provide a boost to an overall sluggish market and also create a positive sentiment for the entire automobile industry, Maruti Suzuki India Limited (MSIL) on Wednesday said it would give good deals on exchange of cars between June 15 and 16.
Apart from giving exchange bonus and loyalty bonus in exchange for an old car to a brand new car, the company is also offering similar benefits to the customers who want to upgrade their old cars to used cars which are bigger or shift from petrol to diesel cars, through its True Value showrooms.
The company announced June as the “Exchange Month” in which MSIL’s countrywide network of True Value showrooms and dealers will reach out to over 5 lakh customers, it said in statement.
The deals will include spot booking benefits and EMI schemes with bank partners. While the month long exchange campaign will go on at all dealerships across India, the special mega carnival will take place on June 15 and 16 at a centralised locations in these 112 cities.
At the carnival all dealers, showrooms and True Value centres around the region will congregate to offer variety of TrueValue offers.
Apart from metro cities, it will also cover tier I and II locations like Ranchi, Patna, Indore, Bhubneshwar, Raipur, Karnal, Hubli, Sagar, Mandi, Vapi, Vardha and Jamnagar.
“The Mega Carnival is an initiative for driving exchange and facilitating the new car sales. This initiative will provide a boost to an overall sluggish market and also create a positive sentiment for the entire automobile industry,” Mayank Pareek Chief Operating Officer – Marketing and Sales, MSIL said.
He said these initiatives are also aimed to retain customers within the Maruti Suzuki’s fold.
To promote this event, the company will reach out to the customers through SMS, eMailers, direct calling and digital campaign, it said.
Maruti True Value is a certified used car dealer network with 454 outlets spread across 260 cities.
The company had done similar event last month called ‘Beat the Heat’ where it offered range of services including free checking of air conditioners.
ronendrasingh.s@thehindu.co.in
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