Maruti Suzuki India Ltd today inaugurated its 200th NEXA showroom in the country at Hyderabad and plans to take this up to 250 by March.
NEXA is now present in 121 cities and has sold over 1,85,000 vehicles since its inception about 18 months ago.
Maruti Suzuki, the country's largest car maker, with a market share of over 47 per cent, plans to expand the number of NEXA outlets to 250 by end of FY 2016-17. When it completes 20 months of its launch by March, it expects to sell 2,00,000 units.
The company sees NEXA as an important initiative in its journey of achieving 2 million sales target in 2020.
After inaugurating the 200th NEXA showroom here, R S Kalsi, Executive Director (Marketing & Sales), said: “Through NEXA, we offer a unique car buying experience, built on pampering, innovation and technology. We are able to attract new categories of customers who were earlier not considering us. More than 50 per cent customers are first time Maruti buyers.”
Referring to the company business during the year, Kalsi said: “We expect to achieve over 10 per cent growth this fiscal in spite of some temporary setback due to demonetisation. During the first nine months, we achieved over 9.2 per cent growth.”