Maruti Suzuki India on Friday said its Swift has achieved 13 lakh units sales over the last 10 years.
Since its launch in May 2005, the Swift has been a bestseller through the decade, surpassing its own records year after year. Swift’s attitude, performance and sporty looks have ensured it stays on top, undistracted by competition, the company said.
“Over 1.3 million Swift cars have been bought in India so far, transforming the landscape of the Indian auto industry and inspiring new products, market segments and categories. Over the years, the Swift has evolved in features, looks and technology, often defining the changes in aspiration and preferences of Indian car customers," RS Kalsi, Executive Director (Marketing & Sales), said.
Stories of Swift loyalty are part of customer folklore and along with Swift fan clubs and innovative marketing campaigns, have contributed to the iconic status of Brand Swift, he said.
In its latest avatar, Swift Diesel saw a 10 per cent increase in fuel efficiency, while Swift Petrol improved by 9.5 per cent, making Swift the most fuel efficient car in its category, the company added.