The country’s largest passenger car maker Maruti Suzuki India (MSIL) on Monday said that it is all set to launch the urban premium S-Cross in a brand new avatar this festive season.

The all-new S-Cross will further strengthen Maruti Suzuki’s position in the premium segment. The company on Monday opened bookings for the all-new S-Cross at its network of Nexa showrooms across India.

The all-new S-Cross sports an entirely new, bold design with a powerful upright stance. The masculine and aggressive upright stance is accentuated by a sculpted hood design and sleek headlamps. The sharp LED projector headlamps, housed neatly with the daylight running lamps (DRLs), make the all-new S-Cross more assertive, MSIL said.

DDiS 200 with smart hybrid technology

In its newest form, the all-new S-Cross gets the DDiS 200 with smart hybrid technology. This is the third model in the Maruti Suzuki portfolio to host the DDiS 200 with smart hybrid technology. The earlier two models are Ciaz and Ertiga, which are available in smart hybrid option.

The new S-Cross will come packed with a host of features like idle-stop-start, torque assist, brake energy regeneration system and a gearshift indicator. Many of these features enhance energy efficiency in the S-Cross.

In the interiors, it has been upgraded and made classier with a satin chrome accent finish, a soft touch dashboard and well-coordinated seat fabric designs. More new-age technologies like an intuitive touch-screen infotainment system with Android Auto and Apple CarPlay would also complement the all-new S-Cross, it said.

Four variants

Like the earlier version, the new S-Cross will be available in four variants – Sigma, Delta, Zeta and Alpha, MSIL said.

On the safety part, tested at the company’s world-class Rohtak R&D facility, the all-new S-Cross is among the six models already compliant with the advanced upcoming new safety norms - frontal offset crash, side impact and pedestrian safety. It comes with rear seat ISO-FIX child seat safety mount. These features are standard across all variants of S-Cross.

Launched in August 2015, S-Cross was the first premium offering to debut from the company’s all new premium retail channel - Nexa. S-Cross therefore, has been instrumental in shaping the premium imagery of the channel and contributed significantly towards establishing Nexa, the company said.

MSIL has sold over 53,000 units of S-Cross in the domestic market and exported over 4,600 units. The latest version of the S-Cross is expected to be priced between ₹8.20 lakh and ₹11 lakh.