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McDowell’s No. 1 has signed up Bollywood actor and director Farhan Akhtar for its soda extension.
Farhan, along with Purab Kohli, Cyrus Sahukar, Zoa Morani and Chang, will feature in a TV commercial going on air this week, the company said in a release.
Explaining the reason for choosing these brand ambassadors, Mr Ashok Capoor, President and Managing Director, United Spirits Ltd, “McDowell’s No. 1 represents the social aspirations of today’s youth. Spending time with friends is paramount for them. The McDowell’s No.1 group of friends — our new brand ambassadors from Bollywood — echo these sentiments and situations that anyone can easily identify with.”
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