Mercedes Benz India expects double-digit growth

Riding on the success of several new models, Mercedes Benz India is upbeat on business prospects in the country and expects a strong double digit growth during the year.

The German luxury carmaker closed 2013-14 with sales of over 9,500 cars and had a strong growth in the first quarter of this year (up 27 per cent) over the same period last year and during the first five months so far.

Currency fluctuation Boris Fitz, Vice-President, Sales & Network Development, Mercedes-Benz India, told newspersons after the launch of two limited A and B Class Edition 1 cars, that the new generation cars are contributing more than 2,500 units, close to 20 per cent of the company sales volume in the country.

Hundred cars of each of these models will be sold.

Referring to the rupee-dollar fluctuation, he said that the company is cautiously monitoring the situation as it has a direct bearing on the pricing of its cars.

Limited edition “We are also looking at the Union Budget with lot of expectation on issues like sector stimulus and other provisions. These will have a bearing on the sector outlook,” he said.

He further added that the Limited Edition A range is priced at ₹28.4 lakh and B class is priced at ₹31 lakh ex-showroom.

The launch of limited edition I in A and B class, in compact luxury and luxury touring category, is seen to be of significant importance in the company’s product strategy.